The Seattle Umbrella – Local Certification
We have had some questions as to what the significance of the Local Certification service is that we provide. Basically the rundown on the local certification is as follows:
1) A business fills out our application
2) The application is reviewed
3) Once approved and paid for the business becomes officially “certified local” to Seattle
After the business is certified local:
They have full use of our logo and of the phrase “Certified Local Business” by The Seattle Umbrella.
Businesses are able to use this as an excellent marketing and promotion tool, and an addition to the bundle of selling points that make consumers have interest in them as a business. The Seattle Umbrella helps to promote these “certified local” businesses, and makes announcements for them via social media. Another bonus to becoming certified by The Seattle Umbrella is the easy recognition for people in the community who want to support local businesses. When they see our window sticker in the storefront, or logo on the website or flyers, a person knows immediately that business is local to Seattle, and has gone through our application and certification process.
They process and idea behind the local certification is fairly simple, however extremely powerful in nature. The Seattle community is highly intelligent and educated and pushing more and more to stay local, and support small local businesses that help define our community. Our goal with the local certification is to help identify local businesses, certify them to make sure they are actually “local”, and use this as a means to connect them with the people who are striving to find and support them.
Posted by: Dana Silverman