Social Media and Small Business
We wanted to take some time to explain our take on the importance of Social Media (facebook, twitter, blogs, etc.) for small businesses. As you can see at The Seattle Umbrella we make social media a large part of our business, and use it as a tool to promote all of the businesses on our site. The primary value that we see in social media for business is that it levels the playing field for all different types and sizes of businesses to compete. What we mean is that a lot of smaller businesses don’t have the time or budget to put on large advertising campaigns. Without proper advertising, it is impossible for businesses to reach consumers.
With social media today businesses are able to reach their target market and have conversations, discussions, promotions, and whatever communications they desire instantly – and free! This is invaluable to many businesses, and when used properly can be extremely advantageous particularly to those who don’t have the time or money to spend on traditional advertising. As a matter of fact, there are many schools of thought that would say traditional advertising will vanish for small businesses due to the progression of social media. With over 400 million people on facebook and over 18 million people on twitter, it is obvious that these are places that businesses need to be. There are many techniques that small businesses can use once on these sites and having a strong online presence has never been more important than it is today.
At The Seattle Umbrella we use social media in various manners, but primarily as a means to promote the companies that are “certified local” on our site. We have spent the last 6 months developing our social media followers, and are continuously working. We are slowly but surely compiling an audience of people in Seattle who want to do what they can to support local businesses here in Seattle. Thus is the beauty of The Seattle Umbrella project. With the continued success of our social media efforts, we are growing at an extremely steady pace, which in turn increases the value of using our social media to advertise here in Seattle. Local businesses can now use our social media to instantly reach an extremely targeted audience for a fraction of the price of any traditional advertising, and vastly more targeted.
Social media is changing the way business is done, and it is truly an exciting time for business. We wish all of you continued success, and encourage you to use social media to your advantage!